We have no commercial relationship with Traya, and we don't earn from any link on this page. Everything below comes from Traya's published information and product pages as of 14 October 2026 (source notes: research/data/d2c-kits-2026-10.md). If anything has changed, tell us at corrections@hairloss99.com.
In short: Traya is an Indian hair-loss company that combines an online hair test, a doctor-prescribed monthly kit mixing modern medicines with Ayurvedic products, a hair coach and a diet plan. Some of its effect likely comes from well-proven medicines such as minoxidil, which are also available on their own as cheaper generics. The kit adds convenience, coaching and other products with less evidence behind them.
How Traya works
- "Hair Test™" online: a questionnaire plus photos, which Traya says identifies the "type, stage & root causes" of hair loss. Its homepage says "2 lakh+ Indians" have taken it.
- Expert call within 24 business hours; a personalised plan is prepared and the kit is dispatched in 4–5 business days.
- A "Hair Fall Buddy" calls to explain how to use the kit; coaching and diet guidance continue during treatment.
- Treatment typically runs 5–9 months, according to Traya's cost blog.
Reported scale: 10M+ Android installs, ₹338 Cr revenue in FY25. (Source: HairLoss99 competitor research, Oct 2026)
What's typically in a kit
Kits are personalised. Traya's own pages describe these components (14 October 2026):
| Product type | Traya product | Active ingredients | Evidence for pattern hair loss |
|---|---|---|---|
| Topical medicine | Minoxidil 2% or 5% (doctor chooses the strength) | Minoxidil | Strong → Minoxidil |
| Topical medicine (prescription) | Minoxidil + finasteride topical solution | Minoxidil 5% + finasteride (0.01% as listed on one retailer page) | Promising → Guide |
| Ayurvedic supplement | Hair Ras (₹490–520) | Reported to include shatavari, ashwagandha, amla, guduchi, bhringraj and others | Limited or unclear |
| Supplement | Hair Vitamin (₹470), Health Tatva, Gut Shuddhi | Helps only if deficient | |
| Scalp oil | Scalp oil with "booster shots" (₹450) | Limited | |
| Shampoo | Defence Shampoo (₹270) / anti-dandruff shampoo (₹300) | Cosmetic; anti-dandruff actives help dandruff | |
| Optional add-ons | Recap Serum, PCOS Santulan, Mom Santulan, a nasal drop ("Ghirt") | Depends on the product |
Traya's treatment overview says its plans can include minoxidil, finasteride and ketoconazole. We found only topical finasteride (combined with minoxidil) on its pages. We couldn't confirm whether oral finasteride or oral minoxidil is offered.
What it costs vs generic equivalents
| Traya kit | Generic route | |
|---|---|---|
| Monthly cost | Homepage: "starts at Rs 1699 pm" to "Rs 2000 pm"; Traya's cost blog: ≈ ₹1,800 (1-month), ₹1,600 (3-month plan), ₹1,400 (6-month plan) | Minoxidil 5% generic ₹160–300 (+ finasteride generic ≈ ₹45–360 if prescribed) + a dermatologist consult (price being updated, one-off or every few months) |
| Doctor involved | Yes (online) | Yes (in person or teleconsult) |
| Coaching and diet plan | Yes | No (our guides and cause finder cover some of this) |
| Ayurvedic products | Yes | Optional |
| Refund policy | Yes: see the terms below | No |
Traya's refund terms (quoted)
Traya's FAQ says: "If you use our solution plan (customized kit for Hair Fall) for five months consecutively and see NO improvement at all, we will refund the entire amount you spent on it!" Its homepage adds that the guarantee is valid only if you've been regular with the complete plan for all consecutive months, is subject to a dermatologist eligibility review, and excludes customers with autoimmune diseases and cancer. Read the current terms before buying.
Who Traya might suit
- People who want one guided programme with reminders, coaching and a doctor in the loop
- People who prefer a mix of modern and Ayurvedic approaches
- People who value the refund offer and a structured plan
Who might save money elsewhere
- People with diagnosed pattern hair loss who are comfortable using minoxidil (and finasteride, if prescribed) on their own
- People whose hair loss has a specific cause (thyroid, iron, PCOS, alopecia areata) that needs direct medical treatment and tests rather than a kit → Find the cause first
Questions to ask before you buy any kit
- Which products in my kit contain medicines, and at what strength?
- Which products have published human studies for my type of hair loss?
- Is my diagnosis confirmed? Do I need blood tests?
- What's the total cost over 12 months (the time it takes to judge results)?
- What exactly are the refund terms?
FAQs
Does Traya contain minoxidil? Traya offers minoxidil 2% and 5%, and a topical minoxidil + finasteride solution, chosen by its doctors depending on your diagnosis. Check your kit's labels for which one you have.
Is Traya worth it? That depends on how much you value the coaching, convenience and doctor access compared with the cost difference from generics. The medicines with the strongest evidence are available separately.
Do you have a Traya coupon code? No. We don't do coupons or affiliate deals with hair-loss brands. → How we make money
See a doctor soon if you have: round bald patches that appear suddenly · hair coming out in clumps · redness, pain, pus, scaling or scarring on the scalp · hair loss with fever, weight loss, irregular periods, acne or new facial hair · eyebrow or eyelash loss · hair loss in a child.
Compare: Traya vs Man Matters vs Be Bodywise · Man Matters decoded
Sources
- Traya website: homepage, FAQ, minoxidil and cost blogs (accessed 14 Oct 2026); see research/data/d2c-kits-2026-10.md for URLs.
- HairLoss99 competitor research (Oct 2026): Similarweb, AppBrain, Inc42 (revenue), HypeAuditor.
Medical review pending: not yet reviewed by a dermatologist. Medical disclaimer
Discussion
Share your experience or ask a question. New members' posts are reviewed before they appear.